SHEIN Projects
SHEIN x Klarna Winter Wonderland Pop-Up
- SHEIN partnered with Klarna to provide a five day multi-themed fashion experience in NYC filled with a VIP welcome party, fashion show, panel discussuons, and interactive photo moments
- Lead project management and oversight across multiple verticals
SHEIN X Art Discovery Project- El Monte
- SHEIN X is a program that provides smallers designers and artist with SHEIN's resources. We partnered with the City of Elmonte for Hispanic Heritage month to provide commisioned murals along with a pop-up shop and block party.
- Collaborated with partner Muros to source local hispanic artists.
- Worked with teams cross-functionally to execute a cohessive marketing campaign
SHEIN Inaugural Campus Ambassador Summit
- Developed and executed SHEIN's first Campus Ambassador Summit for the top 200 college ambassadors.
- Designed and executed the run of show including a welcome reception, tour and panel discussion at SHEIN's Headquarters, along with a closing dinner and award ceremony.
SHEIN X Design Summit
- SHEIN X launched it's Inaugural Design Summit inviting aspiring fashion designers and artist to a day full of networking and panels from fashion heavy hitters such as Laquan Smith, Laura Kim, Maeve Reilly, Garry Wassner and more.
- Designers in the current SHEIN X Program had chance to display their designs and recieve feedback and mentorship from the speakers.
- Led project management from conception to execution
- Assit with talent booking and management
Romwe x Anime Expo
- SHEIN's alternative brand ROMWE partnered with Attack on Titan and Cardcaptor Sakura to host a branded activation and exclusive merchandise at Anime Expo
- Worked with teams cross-functionally to execute a cohessive marketing campaign
- Manage IP/ legal approval of partnership and branded assets
Coachella Activation
- SHEIN hosted it's annaul "Zeuphoria" Coachella Activation at the Zenyara Estate. The daytime included a influencer gift suite/ day time party. Nightime iincluded a VIP/ exclusive after party with star studded such as Kaytranada, Anderson . Paak, Fisher, Kitty Cash and more
- Led project management for the installation and execution of the gifting suite
- Assited with talent booking and manangement
- Coordinated with internal teams to execute a cohesive campaign