Lyft Projects
During my time at Lyft I fostered relationships with local businesses through grassroots marketing to amplify their voice showcasing our commitment to social impact throught out Maryland.
- Spearheaded & negotiated partnership terms
- Managed operations and logistics along with assets and deliverables
- Onsite activation with local Lyft Ambassadors
- Designated pick-up and drop-off zones exclusively for Lyft drivers.
- Conceptualized & managed partnership offering Baltimore Raven's game day patrons and Lyft passengers rides to and from the stadium
- Provided creative direction for Lyft wrapped vehicles and asset development
- Rideshare partner for the Baltimore Pride Parade
- Collaborated with the creative team to design a Lyft wrapped vehicle to be used throughout Pride Weekend.
- Executed Lyft's walk in the parade alongside brand ambassadors
- Developed a partnership with local non-profit Black Girls Vote to offer discounted rides to the polls during the 2016 Presidential Elections
- Oversaw the launch of a 3 year partnerhsip with the Baltimore Bikeshare Progam
- Collaborated with the design team to provide creative direction for co-branded bike stations throughout Baltimore
- Manage operations and logistics for in-app launch
Launch Ride Smart Maryland Initiative
- Managed execution of the Ride Smart Maryland Initative where Lyft partnered with the Maryland Wineries Association, Brewers Association of Maryland and Maryland Distilleries Guild to reduce driving under the influence
- In partnership 53 establishments were given codes to provide discounted rides to their customers
Partnership with Baltimore Promotion of Arts annual Artscape Festival